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Entrepreneurial Innovation for MSMEs in Indonesia and Malaysia

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It is a great pleasure to present this book, Entrepreneurial Innovation for MSMEs in Indonesia and Malaysia. This book is written to explore the role of entrepreneurial innovation in strengthening the competitiveness, sustainability, and growth of Micro, Small, and Medium Enterprises (MSMEs) in two dynamic Southeast Asian countries: Indonesia and Malaysia.
MSMEs play a vital role in driving economic development, creating employment opportunities, and supporting local communities. In both Indonesia and Malaysia, MSMEs are not only the backbone of the economy but also important actors in responding to rapid changes in markets, technology, consumer behavior, and global competition. In this context, innovation becomes a crucial factor for MSMEs to survive and grow in an increasingly challenging business environment.
This book examines how entrepreneurial innovation is understood, developed, and applied by MSME actors in Indonesia and Malaysia. It discusses various dimensions of innovation, including product innovation, marketing innovation, process innovation, digital transformation, and adaptive business strategies. By comparing experiences from both countries, this book offers valuable insights into the similarities, differences, opportunities, and challenges faced by MSMEs in building innovative entrepreneurship.

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Informasi Detail

Penerbit

Yogyakarta : Nuta Media., 2026

Bahasa

English

ISBN/ISSN

9786347737052

Edisi

01 April 2026

Lampiran Berkas

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