Text
Analysis of Lifestyle, Financial Behavior, and Financial Technology P2P Lending: Case in Subang Community
The purpose of this study was to analyze the influence of the lifestyle and financial behavior of the people of Subang on P2P financial technology lending. The sample used in this study is fintech lending application users with an age limit of 16-50 years. Based on the results of the analysis that has been carried out that lifestyle has no effect on fintech lending in the Subang community, while financial behavior has a significant influence on fintech lending in the Subang community, but simultaneously has a significant influence.