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Digital Marketplace Branding Model

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This research is aimed at designing a digital market brand model by using a meta synthetic and analytic methods. Furthermore, it performs a bibliometric analysis with
OSviewer software to map the paper citation network with Relationship Quality. Data were collected using Publish or Perish software with a reputable journal article database
on Google from 2015-2019. Subsequently, 85 articles have been reviewed. In detail, 39 were used for conceptual references, and 46 for relationships between variables. The first screening of journals consisted of 25 articles, while the second one (SMM, EA, BS, BRQ) consisted of 21, and they examined the variable partial relationship. However,
no article discussed social media marketing models based on emotional attachment and brand quality relationships. Based on this study, there is an empirical gap between social media marketing models on emotional attachment and brand relationship quality. Therefore, it is a research used in filling the gap

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Penerbit

Bandung : ., 2023

Bahasa

English

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